The power of color in branding




by: Braidyn Browning



 



One of the most important things to keep in mind when building a brand is color. Whether it is in your logo or splashed across your website, color speaks volumes to consumers and it determines the feelings they have toward your brand.

Blue for example is one of the most commonly used colors for brands because it is seen as reliable, trustworthy and secure. Think about the brands you are loyal to that utilize the color blue. What feelings do you have toward those brands? Imagine if their signature color was different… say...red  instead of blue. How would you feel about the brand? Would your feelings toward that brand change a little? Do you think that you would still trust those brands to deliver the promises they’ve made to you?

A few of the first blue brands we could think of were:

    • -Arvest Bank
    • -Smart Water
    • -AT&T
    • -Linkedin

    These are all brands we hope to trust. They have promises of security, reliability and trustworthiness. Make no mistake, the color blue was chosen for these brands intentionally. Choosing this color was a conscious step in reaffirming their customer’s faith in the brand.

    A blog post by Column Five does a fantastic job in breaking down what each color could mean for your brand and how it influences the views of consumers.




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