Brand Experience. What is it? Why do you care?




by: Braidyn Browning


Think back to the last product or service that you bought in person. We’re not talking about an Amazon purchase here… This is a real life experience... we’re talking...putting some pants on, walking out the door, interacting with real life people and walking away with a tangible product. ..



4 steps to using ethos in B2B Marketing




by: Braidyn Browning


The ultimate success in B2B Marketing is reaching your customer in a way that impacts them. If customers feel they are receiving something unique from their business with you, they will never leave you and will remain loyal to your brand. One of the most powerful methods of connecting with your ..



4 B2B Marketing Best Practices




by: Braidyn Browning


Marketing is everything in business to business (B2B) operations. Developing a proper marketing strategy which uniquely fits your business can be difficult but it is a must. With all of the information out there on the web today, it can be hard to whittle it down to the actions that will work b ..



The power of color in branding




by: Braidyn Browning


One of the most important things to keep in mind when building a brand is color. Whether it is in your logo or splashed across your website, color speaks volumes to consumers and it determines the feelings they have toward your brand. Blue for example is one of the most commonly used ..



3 Reasons to Pay Attention to Word-of-Mouth Marketing




by: Braidyn Browning


Imagine you’re driving along with a friend. You’re just cruising... and all of the sudden a song comes on the radio. You have never heard the song before but you love it and you ask your friend if they know who sings the song. Your friend raves about the artist and how he “l ..



5 simple steps to defining your target market




by: Braidyn Browning


Defining your target market is vital to the survival of your sales strategy and overall brand. Promoting a business or service to an undefined audience is comparable to swinging at a piñata while blindfolded. You may luck out once or twice and make contact here or there… but ultimat ..



Leveraging Pop Culture in Marketing




by: Braidyn Browning


Some would argue that business to business marketing has become too serious is the recent years. Spicing up your marketing and branding with a little pop culture is an effective (and fun) way to set your business apart. Customers may not remember the entirety of your brand message bu ..



Does .com, .net, .edu and .org really matter anymore?




by: Daniel Blaho


I'll start by saying that this is entirely opinion; however, my opinion is based on years of experience in on-line development, marketing and design. To explain to those who may not know your domain name is what goes between www. and .com. .com, .edu, .org, etc. are called extension ..



What your Email Address Can Reveal to Prospects




by: Daniel Blaho


There are many ways that a client can research your online presence, so you might want to check around to see. If you are using your business email on any personal sites (Facebook, gaming sites, etc.) you might want to reconsider. It's not hard to find everything you don't want found if someone know ..



Design and Photography Plus Content Marketing Equals Success




by: Daniel Blaho


Content Marketing requires an all inclusive view on what marketing means on a social scale. Mixing the correct design aspects into your content will deliver a higher success rate to your on-line marketing. It will also help tremendously with your search engine optimization (/search-e ..



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