Pinterest Marketing may be an underdog social media marketing arena but it definitely still holds merit. For highly visual or product focused brands, Pinterest still remains a decently effective tool for promoting brand awareness and driving sales. Here, we’ll learn about Pinterest, how to use  ..

Instagram stories is still in its infancy with only two years of life under its belt. Since the original release in 2016, Insta stories have taken off and arguably offer a more diverse range of features than its predecessor, snapchat stories. Digital Marketers quickly adapted to the new softwar ..

Having a business Facebook page has become the golden standard in terms of a professional social presence, there’s no denying it. Initially, the push for businesses to jump on board came about when customers flocked to the platform in mass quantities. This is still partly the reason for th ..

Oh, Instagram… the ultimate source of distorted reality. This social platform opened up shop in 2010 and has been pushing brands/businesses to present the very best version of themselves ever since. As almost everyone knows, Instagram is an image and video based social media platfor ..

When Twitter first came about, digital marketers worried about a potential massive shift away from Facebook. As the platform took form, we soon realized that Twitter would essentially just become another cog in the social media machine. We don’t mean to understate the necessity for many br ..

In this four part series, we will uncover the social media norms, data driven rules and golden standards of a business persona on social media platforms. Some social networks are more casual while others call for the utmost professionalism. It is crucial that businesses large and small under ..

I can’t tell you how many times I’ve attempted to explain my profession to people with little to no success. The reaction is generally the same “You’re so lucky to get to piddle around on Facebook all day”. And though it is much more than that, it is often easier to reply that I am lucky.  ..

Whether audiences are consciously aware of it or not, the past year of social media has been nothing but a fierce competition for the position of top dog. Though all social platforms are at odds for some reason or another, the most prominent contention has been between Facebook and Sn ..

Some would argue that business to business marketing has become too serious is the recent years. Spicing up your marketing and branding with a little pop culture is an effective (and fun) way to set your business apart. Customers may not remember the entirety of your brand message bu ..

There are many ways that a client can research your online presence, so you might want to check around to see. If you are using your business email on any personal sites (Facebook, gaming sites, etc.) you might want to reconsider. It's not hard to find everything you don't want found if someone know ..