by: Braidyn Browning
Traditional marketing methods have proven to be effective for a wide range of brands and audiences. In this new digital age, one might assume that when confronted with the choice between digital marketing methods and traditional marketing methods, you’d lean toward digital. However, the data shows that certain traditional advertising methods have produced higher ROI and overall success for some. So what is traditional marketing and could it give you a better bang for your buck? Let’s dive in and find out.
Traditional marketing methods include the following:
- Speaking Engagements
- Print Collateral
Print collateral is extremely useful if your brand often attends events or trade shows. It’s an easy means of handing out information on the basics of your company. The more creative, the better. Unfortunately people tend to trash these things as soon as they get them. Marketers have to be extremely innovative with design, content and print materials.
- Print ads
- Branded Collateral
- Handwritten Notes
- Email Marketing
- Salespeople (face to face)
Although these forms of marketing speak for themselves and do often produce lead generation, sales, growth, etc. on their own, we highly recommend mixing them in with digital marketing practices to get the best possible results. This can be done through multi touch campaigns and by constantly using traditional marketing avenues to push to digital avenues.
For example: One might send out a postcard or direct mail piece with a QR code or link to social media platforms. This means, you can still include those traditional touches (hand written notes, personal messages, etc.) but still pull audience members to your website and social. From there, they might subscribe to or purchase additional products they may have otherwise missed.
Ultimately, we advise that your brand run a few experiments with isolated traditional advertising, isolated digital advertising and then mix mashes of digital and traditional marketing methods. This will give you the best possible insight into what methods work best for your brand and your audience. Need guidance on how to implement a traditional marketing campaign? We’re here to help! Give us a call at 918-971-8348 or email us at contact@dsbCreative.co for more info.