by: Braidyn Browning
As marketers, we are often expected to generate astounding and effective ideas that help a brand to grow. This isn’t always easy and often times ideas are used and reused time and time again. If you find yourself hunting for new marketing ideas and campaign ideas, we’ve compiled our top 5 go to’s for you. Below are our tried and true methods of finding fresh ideas:
- 1. Follow leading brands (check in on websites, follow on social, watch them in the news)
The benefits here depend on what kind of inspiration you’re looking for. If you’re hoping to find content marketing ideas, new ideas for blog posts or for your website content, look for solid blogs and websites to follow. If you’re just looking to spice up your social media game, find brands that are doing it well and follow them. We often find that if you’re at a loss of where to start looking for your leading brands, the news is always a good start. If the brand is in the news or regularly running “buzzworthy” campaigns, you might consider following them. Nike is a great example of a brand that is regularly in the news for their campaign strategies and messages.
2. Go to a new place
3. Read and then read some more
4. Go to Conferences, Trade shows or Seminars
There are different means of gaining inspiration for different comfort levels. If you don’t feel comfortable regularly exposing yourself to new places and people, you can always turn to the internet. You may feel more cozy reading online articles or flipping through an industry leading book. Whatever you choose, we hope these few ideas have helped you along your way in finding your next big marketing idea.