Marketing Strategies will vary greatly from company to company. There are a million factors to consider when formulating a plan such as audience, business size, budget availability, location, etc. As a relatively small local marketing firm, we have in depth insight into what works for smal ..

Traditional marketing methods have proven to be effective for a wide range of brands and audiences. In this new digital age, one might assume that when confronted with the choice between digital marketing methods and traditional marketing methods, you’d lean toward digital. However, the d ..

Having a business Facebook page has become the golden standard in terms of a professional social presence, there’s no denying it. Initially, the push for businesses to jump on board came about when customers flocked to the platform in mass quantities. This is still partly the reason for th ..

Oh, Instagram… the ultimate source of distorted reality. This social platform opened up shop in 2010 and has been pushing brands/businesses to present the very best version of themselves ever since. As almost everyone knows, Instagram is an image and video based social media platfor ..

When Twitter first came about, digital marketers worried about a potential massive shift away from Facebook. As the platform took form, we soon realized that Twitter would essentially just become another cog in the social media machine. We don’t mean to understate the necessity for many br ..

In this four part series, we will uncover the social media norms, data driven rules and golden standards of a business persona on social media platforms. Some social networks are more casual while others call for the utmost professionalism. It is crucial that businesses large and small under ..

We all need to take a break every now and again. Whether you’re on lunch or looking to kill some time on the weekend, there’s an internet for that. We’ve collected our top 10 internet time wasters to cure your ever looming boredom. These sites, games and videos are totally subjective and  ..

I can’t tell you how many times I’ve attempted to explain my profession to people with little to no success. The reaction is generally the same “You’re so lucky to get to piddle around on Facebook all day”. And though it is much more than that, it is often easier to reply that I am lucky.  ..

Since the presidential election of 2016, we have seen more political stances from brands than ever before. In the past, companies have primarily tended to stay out of politics for fear of business loss and media wildfire. All of that has since changed as one big name after another steps in ..

Experienced marketers and internetters alike have become complacent with shortened URLs. Whether it be Tinyurl, Bitly or one of the other hundreds of url shortening sites out there, we as experienced users have become numb to the use of these reformatted links all across the web. Cha ..