Since the presidential election of 2016, we have seen more political stances from brands than ever before. In the past, companies have primarily tended to stay out of politics for fear of business loss and media wildfire. All of that has since changed as one big name after another steps in ..

Experienced marketers and internetters alike have become complacent with shortened URLs. Whether it be Tinyurl, Bitly or one of the other hundreds of url shortening sites out there, we as experienced users have become numb to the use of these reformatted links all across the web. Cha ..

Whether you’ve thought about it or not, every successful brand you know and love has a brand promise. A brand promise is THE key element in determining a brand’s success. If a brand does not deliver on their promise or if the promise is too ambiguous, it can mean certain failure of suc ..

DSB Creative has launched yet another website! Introducing Tuff Box Containers, a company which serves as a one-stop-shop solution for storage, construction, retail, and portable office needs. The company offers new and used shipping containers for rent, rent to own and purchase.  ..

Whether audiences are consciously aware of it or not, the past year of social media has been nothing but a fierce competition for the position of top dog. Though all social platforms are at odds for some reason or another, the most prominent contention has been between Facebook and Sn ..

Think back to the last product or service that you bought in person. We’re not talking about an Amazon purchase here… This is a real life experience... we’re talking...putting some pants on, walking out the door, interacting with real life people and walking away with a tangible product. ..

1. Make them laugh Remember that really funny guy/girl from high school who constantly made you laugh? They may have been a solid 5 on a scale of 10 but their sense of humor really won you over didn’t it? This principle easily applies to your brand. Customers really don’t care what ..

The ultimate success in B2B Marketing is reaching your customer in a way that impacts them. If customers feel they are receiving something unique from their business with you, they will never leave you and will remain loyal to your brand. One of the most powerful methods of connecting with your ..

Marketing is everything in business to business (B2B) operations. Developing a proper marketing strategy which uniquely fits your business can be difficult but it is a must. With all of the information out there on the web today, it can be hard to whittle it down to the actions that will work b ..

One of the most important things to keep in mind when building a brand is color. Whether it is in your logo or splashed across your website, color speaks volumes to consumers and it determines the feelings they have toward your brand. Blue for example is one of the most commonly used ..